Turning ad spend into a repeatable cost-per-lead, across Google Ads, Meta Ads, and LinkedIn, for real estate, B2B, and consumer brands.
I'm Amrita Singh Pundir, a Digital Marketing & Lead Generation Executive with 5+ years of professional experience. I specialize in Google Ads, Meta Ads, and LinkedIn campaigns, combining audience research, creative testing, and conversion tracking to turn ad spend into qualified leads.
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Built the Search, Competitor, PMax, Brand Protection, and Remarketing stack around a 0.99%-commission offer, wired end-to-end through GA4 and GTM.
Replaced generic compatibility visuals with fear, care, and commitment-based hooks, tested across Reels, Stories, and feed with layered audiences.
First LinkedIn campaign for an account with no paid-ad history. Week one gathered signal, then budget shifted to the strongest professional segments.
Full-funnel Meta strategy with Pixel + Conversion API tracking, CBO budget distribution, and continuous creative testing across cold, lookalike, and retargeting segments.
Supported performance marketing teams across Google Ads and Meta Ads with audience lists, buyer personas, and competitive benchmarks.
Used Apollo and LinkedIn Sales Navigator to build outreach lists for a B2B tech audience, targeting intent signals like funding news and hiring spikes.
Segmented leads by demographic, industry, and intent to support personalized funnels and drip campaigns.
Welingkar Institute of Management & Research
Hansraj College, Delhi University